Buy upfront weekly bundles from the best specialty cafes, bakeries, and venues in Baku. Save up to 40%. Enter the Magic.
Why pay full retail price every single day? Secure a curated weekly bundle of your absolute essentials for a flat, heavily discounted upfront rate.
Traditional discount coupons attract one-time bargain seekers who vanish. Magic locks in consistent, predictable consumer habits before execution.
No heavy App Store friction. Pure lockscreen utility.
Select a local bundle: 20 AZN/USD for 6 premium coffees, 40 AZN for 5 lunch mains, or 50 AZN for 7 cinema codes.
Complete checkout securely via card, Apple Pay, or Google Pay. The digital pass drops instantly into your device's native Wallet app.
Step up to the counter, present your wallet pass code to the merchant's reader, and claim your balance. Real-time balance updates on your lock screen.
Receive real-time notifications when neighborhood partners clear premium daily stock (e.g., 1 AZN evening pastry drops).
How Magic transforms traditional retail unit economics.
| Operational Driver | How It Executes | Direct Revenue Impact |
|---|---|---|
| Upfront Liquidity | Customers subscribe to bundles before items are rendered or prepped. | Drastically enhances weekly cash flow velocity. |
| Guaranteed Trajectory | Strict 7-day expiration parameters compel 5-6 retail check-ins weekly. | Unlocks high attachment rates on non-bundle premium add-ons. |
| Zero-Waste Liquidation | Merchant pushes real-time lockscreen pings to offload slow items instantly. | Turns historical waste or end-of-day losses into active, high-margin sales. |
| Breakage Retainment | Unredeemed bundle items expire strictly at the end of the 7-day cycle. | Boosts gross margins by 12% to 18% on unpoured/unconsumed inventory. |
Transparent structural logic for clients and operators.
The remaining credits strictly expire. This uncompromising expiration window is the structural engine behind the heavy merchant discounts, compelling immediate behavioral habits while shielding merchant margins.
No. Onboarding requires zero legacy point-of-sale configuration. Venues operate via a simple secure smartphone dashboard or a distinct printed QR code matrix placed at the register counter.
Magic functions as a globally standardized platform deploying localized Merchant of Record architectures to instantly process global sales taxes and local VAT requirements automatically, keeping administration fully clean.